Samsung has added a surprise element to its latest promotion for the Galaxy S24, offering a new Galaxy smartwatch as part of a bundle deal. However, the Galaxy Watch FE, which was included in the offer, is not yet available for purchase.
Bundling accessories with smartphone purchases is a well-established marketing strategy, but Samsung has taken this approach to new heights since the launch of the Galaxy S24 family in January. The company has been particularly generous, offering a variety of incentives such as extra storage, subscription services, exclusive colors, and peripherals. This aggressive promotion strategy has significantly boosted sales.
The Galaxy S24 Ultra, in particular, has seen remarkable success. According to Counterpoint Research, it has become the best-selling GenAI-capable smartphone, commanding over 30% of the market share, which is more than the combined share of the next two leading smartphones. This success underscores the effectiveness of Samsung’s promotional efforts.
As part of a mid-season refresh, Samsung has introduced a new range of peripherals to complement the Galaxy S24. Among these, the decision to bundle a smartwatch stands out. This move not only enhances the value of the deal for consumers but also encourages more people to join Samsung’s wearables ecosystem, which is a strategic win for the company.
The new smartwatch in question is expected to be the Galaxy Watch Fan Edition (FE). The FE line is known for delivering most of the features found in higher-end models at a more affordable price point. This makes the Galaxy Watch FE a highly attractive option for consumers looking for a cost-effective yet feature-rich smartwatch. The bundling of the S24 with the Watch FE presents a compelling value-for-money proposition.
However, there is a slight hitch: Samsung has not yet officially announced the Galaxy Watch FE. As a result, the promotional offer that included the smartwatch has been temporarily removed from Samsung’s website. This has left some consumers confused and eagerly awaiting the official launch of the new smartwatch.
Industry commentators and insiders suggest that the Galaxy Watch FE will be officially launched later this month, with June 24th being highlighted as the likely release date. Once the watch is available, it is expected that Samsung will reinstate the promotion, providing consumers with another opportunity to take advantage of this attractive bundle deal.
In conclusion, Samsung’s latest promotion for the Galaxy S24 has generated significant buzz, thanks in part to the inclusion of the yet-to-be-released Galaxy Watch FE. While the temporary unavailability of the smartwatch has caused some disruption, the anticipated launch later this month is expected to reignite interest and drive further sales. This strategic move not only enhances the appeal of the Galaxy S24 but also strengthens Samsung’s position in the competitive wearables market.
