The Iconic American Brands Are No Longer American

Once synonymous with American cycling, Schwinn’s identity shifted after Dorel Industries of Canada acquired Pacific Cycle in 2004, transitioning Schwinn under the wing of the global player, Huffy.

In a surprising $60 million acquisition, Huffy, predominantly outsourcing production to China since the mid-1990s due to financial hurdles, took over Schwinn, a move Active.com hailed as monumental for one of the most storied names in American commerce.